The pivotal roles of the organization are held by the family members, associates and advisors who have been with the company since its early inception. The delivery points of the company are managed by rural youth on profit- sharing basis:
Mr.Surinder Kumar Ahuja(Managing Director)
Born in to a family of farmers.He completed graduation in commerce from punjab university and started his carrer in agriculture and marketing tractors and implements. He has been one of the pioneer of farm mechanization and micro irrigation in south west Punjab and North Rajasthan.
Dr.Vikram Aditya Ahuja(Director)
Born into a family of farmers. He completed post graduate studies in Commerce at Punjab University and started his career marketing tractors and implements. His experiences in marketing and continuous exposure to agriculture made him realize that asset ownership alone served no purpose for small farmers. He developed a new Pay for Use model for mechanization needs of small farmers.
He Completed graduation from Punjab university. Has 25 years of work experience in the field of rural marketing.